01
Market Research & Business Planning
Market Research & Business Planning
An end-to-end view of how your deeptech technology becomes a business: a competitive landscape that surfaces real-world unmet needs, a value proposition that converts to revenue, and a business plan that holds up against EU and institutional review.
Values delivered by Roland
- Innovation-focused market segmentation, identifying the first pain points to address.
- Comprehensive competitive intelligence — who is doing what, where, and what wins.
- Robust analysis of past and current market shifts, with reactive growth strategies.
- Ecosystem mapping for partnerships, helping you assemble allies over time.
- Strategic business plan tailored to investors and EU evaluators with measurable KPIs.
02
Market Access & Penetration Models
Market Access & Penetration Models
A research-backed roadmap to land your innovation in the market — covering price-elasticity calibrated entry points, modular launch sequencing, and scenario analysis under uncertainty. The objective: TRL-to-Sales alignment that survives reality.
Values delivered by Roland
- Forehand market access roadmap sequenced for capital efficiency.
- Penetration models per segment — channel selection, time-to-revenue, gross margin.
- Visual concept models for buy-side decision-makers and EU funding committees.
- Scenario analysis for uncertainty planning under multiple market trajectories.
- Foundation for financial and pricing strategy aligned to deeptech scaling curves.
03
Financial & Pricing Strategy
Financial & Pricing Strategy
Pricing is the most under-leveraged growth lever in deeptech. We build the pricing architecture, model the unit economics, and design the financing stack alongside it — so revenue and capital reinforce each other instead of competing.
Values delivered by Roland
- Financial projections modelled on adoption forecasts, sensitivity-tested for honesty.
- Funding strategy for innovation lifecycle: blended grant, equity, venture debt.
- Pricing optimisation based on customer segments and willingness-to-pay.
- Scenario analysis for financials, including stress-tested downside paths.
- Friction-less financials demonstrating viability to investors and EU evaluators.
04
Financial Forecasting
Financial Forecasting
Forecasting that's grounded in real assumptions, not optimism — a long-range three-statement model with sensitivity analysis, cash-flow runway and milestone-mapped capital needs. Built so the founder can defend every line under hostile due-diligence.
Values delivered by Roland
- Multi-year financial projections; an end-to-end view of capital appetite.
- Modelling of new product / market launches against TAM/SAM/SOM.
- Visibility into capital and timing — financing needs reverse-engineered to milestones.
- Stress-testing with market shift scenarios, mapped to evaluator concerns.
- Strategic business plan tailored to innovation goals and KPI tracking cadence.
05
Innovation Radar
Innovation Radar
An ongoing scan of adjacent technologies, emerging entrants, and trajectory shifts in your market. We turn weak signals into strategic options — so your venture sees competitor moves and customer-shift opportunities before they're priced in.
Values delivered by Roland
- Identification of emerging competitor technologies relevant to your roadmap.
- Assessment of technology-maturity level, gauging when to act, when to wait.
- Evaluation of competition vs. synergy potential — frenemy mapping for deeptech.
- Deployment plan for new developments & dynamic scenario sensing.
- Visibility into future industry shifts, charting your competitive landscape.
06
Future Foresight & Business Models
Future Foresight & Business Models
Beyond a roadmap: a structured method for designing the next-generation business model around your deeptech. Built on scenario-set thinking, alternative-future construction, and validated against EIC evaluator expectations and corporate-strategy practice.
Values delivered by Roland
- Identification of vulnerabilities in current business models a horizon out.
- Evolution roadmaps across 3–10 year horizons with weighted scenarios.
- Mitigation strategies for emerging competitor technologies, ranked by impact.
- Diversification approaches for expansion into adjacent markets and verticals.
- Forward-positioned model for sustained relevance through the next funding cycle.
