Your innovation journey canvas with a sole goal? Build a robust, future-proof venture that wins funding and creates exponential impact. I coach across the 10 areas the EIC evaluators score on — from value proposition and marketable offer, all the way to financing, organisation and supply chain — so every dimension of your innovation is investor-ready.
A simple three-step rhythm — clarity first, then a strategic plan, then disciplined execution. Repeated across each of the 10 coaching areas.
We diagnose the current state of your venture across the EIC scorecard — surfacing strengths, blind spots, and the maturity of each pillar. You leave the session with a clear map of where you stand and what's blocking the next round of funding.
We co-design a prioritised plan: which dimensions to deepen first, what proof points to gather, how to position the offer to investors and customers, and which milestones to hit before the next submission.
I stay alongside you as an active sparring partner — sharpening narratives, reviewing decks and contracts, opening doors to my network, and pressure-testing decisions until the venture is ready for the EIC panel.
Each area is a specific lens on your venture — and a specific evaluation criterion the EIC applies to your dossier.
The crystallisation of why your innovation matters — to whom, against what alternatives, and at what gain. We rebuild it from first principles, stress-testing every claim against quantitative evidence and customer pain. The output: a one-paragraph value statement that holds up under hostile due-diligence and a value-canvas that traces every benefit to a measurable customer outcome.
Turn a working technology into a product or service a buyer can actually purchase. We design the offer architecture (configurations, tiers, pricing, contract structure), the proof of value (pilots, reference customers, certifications), and the activation path that converts interest into revenue.
Before commercialisation, the market must be ready and the venture must be ready for the market. We size TAM/SAM/SOM with defensible methodology, segment the buyer personas, and pressure-test the timing of entry against regulation, infrastructure, and adoption curves.
The engine that converts qualified leads into paying customers — and paying customers into evangelists. We design the sales motion (direct, channel, partnerships), the pricing architecture, and the unit economics that make growth investable.
Investors fund teams, not just technologies. We audit the founder profile, advisory board, and key hires against the next 18 months of execution risk. Then we close the gaps deliberately — through hires, advisors, or coaching.
Strategic partnerships accelerate everything: distribution, technical validation, regulatory entry, talent. We design a deliberate partnership architecture — who, why, with what commercial logic — and we run the outreach.
Not every euro is the right euro. We build a deliberate investor map (VC, corporate, public co-investment), tailor the materials to each thesis, and run a disciplined process so the round closes on your timeline, not theirs.
The financial model is the operating system of the venture. We build a defensible 3-statement model, runway scenarios, sensitivity analyses, and capital-strategy options that survive scrutiny from EIC evaluators and institutional investors alike.
An organisation chart is a forecast of execution. We design the structure, role definitions, governance and decision rights that make the company scalable rather than founder-bottlenecked — and document them in a form evaluators recognise.
For deeptech and hardware, the supply chain is the venture. We model the bill-of-materials, the manufacturing path (prototype → pilot → scale), the supplier risk, and the contingency plans evaluators expect to see for any €10M+ ask.
Eight dimensions I score every deeptech venture on. Together they predict whether an innovation is incremental, sustaining, or genuinely exponential — and which interventions will move the needle most.
How a Horizon Europe applicant turned a dense technical pitch into a sharply-articulated investor narrative — and reached the EIC Accelerator interview round on the first attempt. Walks through the assessment, the strategy reset, and the implementation arc across four coaching sessions.
The fact that Roland already knows the required resources and the number of people needed to work on the proposal development from our side was advantageous — especially for those who lack experience.
Rosa Anna NastroFounder · EN-TECH Italia
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